• Shoplook Editor

Featured user: @beatriceisabella

This week in our featured user series, it’s all about @beatriceisabella. She calls Finland home and it’s where her friends know her as Jeanette.

How long have you been creating?

I have been creating outfits since I was about 12 years old. I created mostly moodboards with good old scrapbook technique with pictures from fashion and women magazines like Vogue and Gloria. When I got a little older I started putting together outfits for school and I really liked to mix things up and try different styles. Then I started to use polyvore for fashion moodboards and now I use Shoplook for outfit creating and inspiration! What inspired me the most to get started was probably all the fashion magazines I liked to read when I was little girl.

Favorite fashion decade?

80's and 90's

When creating something new, where do you begin?

It depends on my mood but I like to start with a picture or with text. If I'm not using them I have one main element in focus of the whole set.

Your style in three words:

Dark, powerful, memorable

Style icons:

Dita von Teese, Daphne Guinness, Lana del Rey and Lady Gaga

Something that you could wear with any outfit:

Simple black high waisted jeans. They are so versatile and goes with almost anything and for many different occasions and dress codes. They are also comfortable and in wintertime you can wear leggings under them to keep warm.

Anything you would never wear?

Anything that is yellow or neon. They look terrible with my complexion.

Something that you would love to wear but haven’t had the chance?

I would LOVE to have a black or dark red silk gown paired with some louboutins!

Something that is (almost) always in your sets?

Some kind of cosmetics; it can be lipstick, nail polish, anything to decorate and spice it up.

Are there other ShopLookers that inspire your work?

I really love @ginaisnerd 's sets, they are really creative and authentic. @Garfunkle has also awesome sets and they are so original and weird and I love that. @alldressedupbutnowheretogo have very editorial, high fashion magazine like sets which are satisfying to look at and beautiful.

Any advice for those looking to improve their creative process?

Experiment until you find your style. Do it for fun! If you want inspiration look at the sets you really love, and think what makes this set so great? Is it the placement of the elements or the fashion style or everything? Then you can try to take inspiration from that but remember to add your own uniqueness!


Tell us about a few of your favorite designs (from left to right above):

  • (Image at left) This one is very classy, feminine and powerful. I often choose gold or silver for one set, not both.

  • (Middle image)This is how I like to dress when I am more casual and I'm not in the mood for elegance. Then my style get influenced by my favorite music genre a lot.

  • (Image on right) This set is elegant, classy, yet a little bit gothic which I like. I have also tried to have a more minimalistic approach to sets. It is a picture of my minilop bunny that is called Väiski, which means Bug's bunny in finnish :D.


What is something others might not know about you?

I am a machine learning and artificial intelligence enthusiast. Also I have started learning to code.

Album you could listen to on repeat for an entire week?

I listen to a lot of music so it is hard to pick one but I would have to say Satyricon - Live At The Opera.

What is something that you recently bought and absolutely love?

I bought second hand really nice winter booties that have a witchy vibe, and a simple black leather handbag that fits my laptop!

Any trends you once wore but now make you cringe?

I have never been a huge trend follower, but when the short-shorts were in I actually wore them. And they are uncomfortable too! Also when it was popular to have emo/scene hair I had an overall emo look with cheetah prints and everything and it didn't suit me at all :D

Dream job?

Something with quantitative biology or marinebiology researcher.

Real-life area of study?

I'm studying environment and marinebiology.

What do all great sets have in common?

The elements have a great placement strategy, but that doesn't mean you can't be creative. My favorite users have really original and creative content both in design and outfitwise. Great outfits have also a theme which they follow and make the set complete.

For more of her amazing style, check out her Pinterest account and favorite boards:

Here is my pinterest account. https://fi.pinterest.com/Nithriel/_saved/
Two boards that Shoplookers might enjoy: Femme Fatale, Elegant and Classy and Elements of Style that includes my gothic aesthetic.

Follow @beatriceisabella on ShopLook if you don’t already + check her out on Pinterest using the links above.


We’ll be back again next week with a new featured user - stay tuned!